The new India story

Hub for commercial innovation and digital design

The Doctor's Word

Digital patient engagement

Patients have a strong bond with their physician, such unflappable trust in their doctor often drives them to travel long distances to hear from their doctor, discuss symptoms, request and/or share information. The doctor's word is sacred. Smits Consulting is currently involved in designing a digital presence and engagement portal for a physician to connect with his patients, who are spread worldwide. The portal provides the ability for patients to work together with the physician, designing a program which often includes medical interventions and routines to regain complete health and wellness and keeping a complete track of it during implementation.

Enterprise apps can look nice

User experience design

Enterprise apps needn't look drab. A good visual interface means it is not a drag for the end customers to use the application. They can easily navigate, find all the relevant information, perform the tasks they are required to do. All this on a user interface that is welcoming and intuitive. Partners at Smits Consulting designed an application interface for the customer facing app of a fortune 500 technology provider resulting in increased usage of the application, reduced number of service requests related to not being able to find things on application. Also significantly reduced number of steps required to perform each task, saving costs and improving business productivity.

Pharmaceutical commercial analytics

Data to insights to action

Launching customer engagement portals with every new brand launch is almost a no brainer, however it is often difficult to measure the success and utility of the portals from a branding and usefulness standpoint. How engaged are the customers to your platform, which information/resources are deemed useful, where are the customers coming from, who are your top customers and what are they looking for. Are there leads which the sales reps can follow up on? Smits Consulting recently worked with a top pharmaceutical firm to help them study and uncover customer segments, preferences and engagement trends on their customer connect platforms, and generate specific leads for the sales & account management teams to follow up on.

Online banking product design

Custy Bank

Banking for all needs to be simple, personalized, available and easy to do. This is what most banks aspire for and it has not been easy to achieve especially as banks move from focusing on branches to engaging with customers online. Understanding user journeys to implementing them online has been a challenge. Smits Consulting is currently engaged with a Belgium based leading provider of cloud based banking and insurance software to design and elevate the online banking experience for its customers. This involves defining a scalable & simple information architecture and redesigning the user interface to simplify the task for the end users.

The traditional India story

IT and IT enabled services

Smits Consulting works with leading corporates supporting their O&O venture, helping them design the right structures for their footprint in India, what and where to source from, define value frameworks to establish success. Partners at Smits Consulting have guided O&O strategies for large global MNCs.

Smits Consulting works for leading IT/ITES service providers and start-ups developing solutions assets, go to market strategies, developing sustainable structures and growth models. Building skills and solution which can truly differentiate and create sustainable value. Helping them adopt global best practices in sales and leadership development taking forward the India story.

We innovate with disruptive ideas

Our expertise and capabilities
1DESIGN & DIGITAL

Digital Strategy

Experience Design

Applications & Apps

Identity

Marketing

2THE DATA SPACE

BI Strategy

Data Visualization

Deep Analytics

Data Management

Tool Selection & Rationalization

3 STRATEGY, TRANSFORMATION &
CHANGE

Go to Market Strategy

Technology Strategy

Program & Change Management

Shared Services

Offsourcing & Outsourcing

M&A - information & systems view

4ORGANIZATION DEVELOPMENT &
LEARNING

Organization design

Leadership Development

Team Development

Skills audit & development planning

Working in teams

We put our skin in the game

Be it customer experience, marketing, analytics, technology, change or learning, we help you achieve top outcomes and stellar results. We are a bunch of designers, technologists, marketers and educators bringing creativity & exuberance, discipline and rigour to your challenges.